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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08361_Field_TCGG T126.txt
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1996-04-10
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931b
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16 lines
This is an important matter. An African audience does
not sit silently without participating. They like to participate, so
the person who shows the films and makes the live
commentary must be flexible, stimulating, and get responses. If
there is a situation where a character sings a song, the song is
sung and the audience is invited to join in. This audience
participation had to be thought of as the film was made and
opportunities provided for it. Live commentators who
presented the films had to be trained to the last degree in what
the film meant and in their interpretation of the film for
different audiences. They were Africans taken out of the
teaching profession and trained for this business.
But even when trained to follow film the native of Ghana
cannot accept a film about Nigerians. He cannot generalize his
experience from film to film, such is the depth of involvement in